Company
Dan Householder started his own consulting business after 34 years with The Kroger Company with a strong desire to assist the retail food industry and the vendors who supply the retailers. 

People
Dan provides national and international sales, marketing, product management and development to the retail industry.  His primary focus for the past 30 years has been in seafood, with a strong emphasis on procurement and merchandising.  He is able to provide solutions for supply chain management, procurement, product development (bulk and packaged), category management, warehouse management, vendor managed inventory, and regulatory compliance to both retailers and suppliers.